Kana/Kanji ヒノエ
Gender Female
Hair Colour Dark-Blue
Manga Debut Chapter 06
Anime Debut Episode 12
Voice Actor Akemi Okamura
Book of Friends
Listed No
Image Gallery
List of Characters

Hinoe (ヒノエ) is one of recurring characters of Natsume's Book of Friends. She is a powerful youkai whose form was a human woman.


Zoku hinoe

First met Reiko

Hinoe is a beautiful woman. She has long (although the length seems to be changing) dark-blue hair, tied with golden ornaments and a silver hairpin, ghostly pale skin and willowy body.

She wears a traditional kimono of vivid colors and flowers. Hinoe also wears purple lipstick and eyeshadow and she has long fingernails and red-brown eyes.

Hinoe can float in the air, and is sometimes seen sitting in trees. She smokes tobacco from a long pipe.


She is proud and looks down on others, although she is secretly kind hearted. She has a twisted sense of humor.

Like most ayakashi, she gets bored rather easily and would help Takashi out if he asked and she felt like it. She seems to really hate men, though the reasoning behind this has not been disclosed.

However, she had a grudging affection for Takashi because of his uncanny resemblance to his grandmother Reiko, although gradually she learns to like Takashi as an individual as well.

She seems like an ordinary youkai although it is hinted many times that she is possibly one of the stronger youkai, perhaps on the same level with Misuzu and Madara. She possess several magic scrolls, has a lot of knowledge in youkai (Karu episode), has a lot of strong acquaintances, and is respected by both Madara and Misuzu.



She helped Takashi Natsume to remove a curse from his arm.[1]

Throughout the series, after she gets to know Natsume, she would often come to Natsume's room for some drinking session with the other middle-rank youkai. 

She'd come if Natsume was in trouble. For example, taking care of Nyanko-sensei when he was hurt.


Reiko Natsume

Main article: Reiko Natsume

She loved Reiko Natsume, being a powerful and beautiful person.

Takashi Natsume

Main article: Takashi Natsume


Main article: Madara


  • Overall, she finds humans repulsive. Her weapon is sometimes a scythe.
  • She is member of The Dog's Circle.
  • She has extensive knowledge of curses.